News » Consumer Insight, Popsop Research, Sports, Trends

Sportaholism as one of the main world passions

Among the massive lifestyle trends, the so-called sportaholism is one of the most obsessive.

Nowadays sport ceased to be the way of maintaining health, becoming a tool of creating an image and improving social recognition. Sportaholism is a term that we consider as a relevant to determine what is happening, speaking primarily about the immense popularity of this phenomenon in digital space.

Fitness is the most popular type of sports on Instagram (106,457,786 mentions), the second one is yoga (17,274,912), the third is running (16,319,909) (excluding spectator sport). Interestingly, women express their love for fitness on Instagram more often than men (#fitgirl — 6,965,859, #fitboy — 218,677).

Most prominent sportaholics on social media

Kayla Itsines is a fitness coach from Australia, the founder of the largest fitness community for women BBG Community and the author of the namesake popular women’s fitness program Bikini Body Guide (#bbg — 2,240,753).

When I was young, I always said: “I don’t know what I want to be. I just want to help people.” Fitness has become my passion, and I now get to help women around the world every single day. I hope to inspire you to be the best you can be.

Kayla never uses fitness clichés interacting with her audience: you won’t notice any manipulation, abuse of the female body, overdose of supplements etc.