Blockhead’s packaging design created by UK branding agency Brandhouse. It was a transforming of a chip-shop brand into a hero brand for extreme sports enthusiasts.
Blockhead is packaged in block-shaped polypropylene ‘bricks’, in bold, sunny colours, with the product benefits spelled out in large, clear lettering to aid selection. “You see essay upon essay about competitors’ packaging in-store,” says Brandhouse account director Matt Small. “You don’t want to stand about reading everything.”
The Blockhead brick houses further innovation. The unorthodox ‘upside down’ bottle design keeps its contents at the correct end when sunbathers attempt to squeeze out the final gloop of sunblock, and the cap features a one-way valve to stop sand getting in. Specially designed ridges inside maintain the rigidity of the bottle. Without them it would gently collapse as it is emptied.
The packaging has won an award from Design Week magazine and proved popular with shoppers, says Kate Ancketill, managing director of GDR Creative Intelligence. “It has stepped outside the category norms to relate the packaging directly to what the product is for,” she says.
www.brandhouse.co.uk
