Miller Lite’s restyling
Five years after Miller Lite last tweaked its packaging, the light beer brand has introduced a new logo for all Miller Lite bottles, cans, packaging, point-of-sale materials, signage and delivery trucks.
The new logo has gone from a circular shape to more of an oval form and features a bolder use of the brand’s signature blue hue. The shift takes place as rival Budweiser re-launches in all-red packaging. Design by Bagby & Company, www.bagbyco.com.
Popsop.com
9 June 2008
Tags: beer, Miller
