Rivella strengthens its brand with fresh makeover
24 June 2008 | By Popsop Team
Rivella, a “healthy and natural soft drink” containing lactoserum, has undergone an image makeover in order to redefine brand.
Along with a redesigned logo, Rivella has also worked with PET Engineering on its packaging of the entire PET line (four containers, from 33cl to 1.5-litre).
“The main difficulty from a technical point of view,” said Marco Hroncich, PET Engineering’s planner in charge of the project, “was the elevated carbonation of the product. In order to support the five bars of pressure, we’ve developed a petaloide base with marked ribbings to guarantee the easy handling of the container, as well as facilitated the filling and logistics.”
Popsop.com
Tags: soft drinks
