Olympic multilingual Coke cans series
17 July 2008 | By Popsop Team
Before the opening of the 29th Olympiad in Beijing, CCNA will release limited edition cans and FridgePacks bearing the familiar Coca-Cola logo in different languages including Ethiopian, Russian, Thai and Mandarin, as well as English.
It will be the first time the Coca-Cola script has appeared in different languages in the US, with new designs being released every two to three weeks. Special 20oz (591ml) Coca-Cola bottles will also feature labels with multiple languages including those of Bangladesh, China, Egypt, Georgia, Israel, Korea, Nepal and Sri Lanka.
To link US consumers with the approaching Summer Games, collectable packaging and in-store materials will feature a “Six Pack” of athletes: Olympic gold medallists Natalie Coughlin (swimming), Steven Lopez (taekwondo), and Sanya Richards (track and field); Olympic competitors LeBron James (basketball) and Andy Potts (triathlon); and Olympic hopeful Shawn Johnson (gymnastics).
“Together, Coca-Cola and the Olympic Games have shared and promoted the values of unity, optimism and inspiration for 80 years,” said Hendrik Steckhan, President and General Manager, Sparkling Beverages, for Coca-Cola North America.
“For the 2008 Olympic Games in Beijing, we’re continuing that legacy of engaging the world. By combining Coca-Cola cans in different languages with six amazing athletes, we have created a programme that celebrates global communities coming together, and the unifying spirit of the Olympic Games and Coca-Cola.”
Popsop.com
Tags: Coca-Cola, Olympic Games, soft drinks
