Beam Global Spirits & Wine introduces new DeKuyper Burst Bar Shots

21 July 2008 | By Popsop Team

Beam Global Spirits & Wine has announced that its DeKuyper brand has introduced a new product line called DeKuyper Burst Bar Shots.

According to the company, DeKuyper Burst Bar Shots are pre-mixed shots containing all ingredients in one bottle. Burst Bar Shots come in three flavors: Red Headed Burst, Kamikaze Burst and Washington Apple Burst.

The new 40-proof product will be sold in five sizes: 50ml, 375ml, 750ml, 750ml plastic traveler and one liter bottles, the company added. Sheryl Rosenberger, senior brand manager of DeKuyper, said: “Burst Bar Shots are designed to help consumers when entertaining at-home and reduce the number of ingredients needed to create one great, mixed shot. This new product line reaffirms our commitment to simplifying the liqueurs category and the consumer shopping experience.”

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Tags: alcohol drinks, Beam Global, DeKuyper, liqueur