17 March 2009 | By Popsop Team
Designed by Taku Satoh Design Office
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Interview
Toby Southgate, CEO, UK & Ireland at The Brand Union:
“For an average consumer the value of branding is down to making the right choice”
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Expert Columns
Agility: The Business Super Power
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Toniq Trending: Age Groups
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
The Digital Craft
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
Future Homestyle
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.
Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men
With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.
