Casa Noble tequila unveils new packaging

1 August 2008 | By Popsop Team

Casa Noble, the family of triple-distilled tequilas – Crystal, Reposado, Anejo – will introduce a new logo and hand-crafted bottle design at the upcoming TFWA World Exhibition in Cannes this October.

previous design

To coincide with the brand update the company has also added a Single Barrel Reposado and a Single Barrel Anejo to the range.

The company’s new bottle design is said to emphasise softer curves and refined edges, creating a glass sculpture. Crystal clear glass is used for the Crystal, and deep blue glass for the Reposado; a majestic purple glass decanter is used for the extra-aged Anejo.

“The brand’s new logo reflects the transformation of a boutique brand, one supported by exceptional quality and flavour, into a major contender in a fiercely competitive environment,” said Casa Noble President and Co-Chairman David Ravandi, who designed the new bottles and guides the creative direction of the brand.

new design

About Casa Noble

Casa Noble is a family-owned boutique distillery that dates back to the late 1700s, and is located in the town of Tequila, Jalisco. Casa Noble 100% Blue Agave, triple distilled and aged in special French white oak, is handmade in the traditional manner.

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Tags: alcohol drinks, tequila