Dorothy Goodbody takes top bottled beer award
12 August 2008 | By Popsop Team
A bottled beer brand Dorothy Goodbody won a top award at the Great British Beer Festival (GBBF) at London’s Earl’s Court this week.
Earlier this year, anti-alcohol pressure group Alcohol Concern complained to the Portman Group, the drinks industry watchdog, about the image of a young woman on the Dorothy Goodbody’s label.
Alcohol Concern said: “The drawing of a young woman, whose dress is pulled back to reveal her thighs (whilst also hinting at a lack of undergarments) is sexually suggestive and contravenes both the spirit and the letter of [the drinks industry code of practice].”
The Portman Group’s independent complaints panel accepted the argument of the brewery that the label image was “intended to capture the spirit of fun andinnocence of 1950s rural Herefordshire”.
Popsop.com
Tags: alcohol drinks, beer
