Waitrose Infused Olive Oil
17 August 2008 | By Popsop Team
Popsop.com
Tags: food
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

30 amazing packaging designs for your inspiration
8 February 2011 05:53 am
[...] add value to the product.1. Otokoyama Sake2. Fixa3. Kleenex slice of summer4. Kraftstoff Vodka5. Waitrose Infused Olive Oil6. Nestea7. Waitrose8. Handy Wipes9. Coach10. Lucia11. Fortnum & Mason12. Samurai Vodka13. The [...]