“Brazilian Roulette” from Brahma beer
SUN InBev, the Russian unit of leading brewing company in the world Anheuser-Busch InBev, announces the start of unique promo-campaign “Play Brazilian Roulette” to support the launch of new original package of Brahma – Brahma Can.
According to the rules of the campaign every sixth can of Brahma purchased during the first few months of its production guarantees the prize. It is possible to play improvised Brazilian Roulette by activating the codes from Brahma Cans via SMS number 2425 or at the web-site www.brahma.com from 1 May to 30 June 2009.
Among the prizes from Brahma ruffled at the roulette are the money to top-up mobile phones, Internet and mobile services’ accounts as well as stylish Brahma Jumpers and Brahma Slippers. The most active participants who will collect the most number of codes at their accounts would get Super Prizes – unique Brahma Motor Bikes colored by graffiti professionals.
The campaign will be actively supported by outdoor advertising which will be also placed at non-standard structures, as well as advertising in Internet and points of sale.
Popsop.com
28 April 2009
Tags: alcohol drinks, beer, Brahma
