Whisky packaging’s got marketing game
29 August 2008 | By Popsop Team
The Scotland-based Edington Group has introduced bottled Black Grouse Scotch Whisky in handsome, board-to-board laminated over-cartons converted by Chesapeake Corp. and incorporating bright white Incada paperboard from Iggesund.
The board used for the carton is certified by the Forest Stewardship Council (FSC) (www.fscus.org), an independent international organization that maintains and manages forests that are used as sources of wood, paper, and other pulp products.
The premium-looking, high-shelf-presence carton features five-color lithographic printing with a satin finish, gold foil stamping, detailed embossing, and spot gloss varnish in key illustrations and text. The graphic design for a carton package, as well as for the Famouse Grouse whiskey, was developed by UK branding agency Pearlfisher.The cartons are produced at Chesapeake’s East Kilbride, Scotland facility. The new carton was introduced during early Summer 2008. Current market venues include travel retail stores and select supermarkets in Europe, Russia, and South Africa.
Popsop.com
Tags: alcohol drinks, Pearlfisher, whisky
Yogesh Chhabra
31 December 2009 10:52 am
It is good that Black Grouse Scotch Whisky is using laminated recycled board for the packaging, however request to please put some light on the GSM of the Board used to have the rigit packaging.
regards