Premier Foods introduces new Cadbury Chocolate Cake Bites
29 August 2008 | By Popsop Team
Premier Foods’ have launched a new range of delicious Cadbury Chocolate Cake Bites designed to capitalise on new opportunities in the growing cake market. Packaged in a practical, resealable tub for convenience and freshness, Cadbury Cake Bites are perfect for sharing occasions, whether at home or work.
The range, which is produced under license for Cadbury UK Ltd, is available in three popular flavours, including Choc Chip, Caramel and Triple Choc Crisp, each Cake Bite has a different texture and plenty of filling and have received a fantastic consumer response in trials.
“New Cadbury Cake Bites have been designed with sharing in mind,” says Jon Marshall, Cadbury Cakes Marketing Controller. “They will be enjoyed by families, friends or workmates, meaning plenty of sales opportunities whoever your customers. The Cadbury brand is synonymous with quality and great taste, and is set to be a key growth driver for the ambient cake market.”
Available from September in shelf ready cases of six, Cadbury Cake Bites will have a RRP of 2.49GBP. Following the launch of the core range, two seasonal variants will also be available – Mint Crisp and Orange Crisp.
