Simply Cornish by Absolute Design
28 August 2008 | By Popsop Team
Simply Cornish, a new departure for local bakers Warren’s, is a range of delicately flavoured biscuits using ingredients intended to capture the essence of the beautiful and unique Cornish countryside including clotted cream and local mead wine. Designed by Absolute Design. In their own words:
“The brand elements were designed by the team at Absolute to evoke a strong sense of luxury as well as a local identity. Which is why the five launch products including strawberry and clotted cream shortbread, Cornish fairings, and apple and honey mead biscuits are all packaged in beautiful boxes depicting black and white images of local coastal scenes, by celebrated photographer Charles Roff.
The packaging also gives novel ideas on how to sample the biscuits by blending tastes instead of merely trying them on their own, such as ‘try me with some Cornish Yarg’ or ‘why not crumble me over ice cream’.
The intention of the Simply Cornish brand within the market place is to compete with other local heritage brands but on a national level and to build a recognisable identity which can be applied to a multitude of products from food to merchandise, for future product expansion plans.”
