CB’a Design Solutions redesigned Lipton range
6 May 2009 | By Popsop Team
Unilever reached CB’a Design Solutions agency for redesign of the full tea range of more than 100 SKUs under Lipton brand.
The new visual identity had to communicate “Natural Vitality” brand message, while remaining original Lipton brand architecture.
Through different forms and colours design team expressed the naturalness and premium quality of Lipton Yellow label.
Popsop.com
Tags: coffee and tea, food, household detergents, Lipton, personal care, Unilever
