Smirnoff Ice, one of Diageo’s premium malt beverages, announced today a strategic partnership with Univision Radio, the leading Spanish-language radio group in the United States.
The alliance will offer consumers an opportunity to enjoy this summer’s “coolest parties,” through a series of concert events sponsored by the makers of Smirnoff Ice and featuring today’s hottest Latin artists. Fans will have the chance to win tickets to attend the concerts through Univision Radio station giveaways. The summer festivities will kick-off May 7th at an exciting launch party in Miami Beach.
The Smirnoff Ice events will take place in San Antonio, Los Angeles and Miami.
Consumers of legal drinking age are invited to learn more about how to host the coolest summer parties by visiting http://www.CoolConTodos.com . The website features the Smirnoff Ice Chulas, three lovely women who personify summer party themes.
Chula Dance, Chula Sport, and Chula Beach connect the consumer to three Smirnoff Ice flavor choices: Passion Fruit, Original and Mango. In addition to information about how to host the perfect summer party, Cool con Todos visitors can participate for a chance to win free tickets to the Smirnoff Ice concerts.