Vinegar made from petroleum? Heinz offers a naturally made choice

8 May 2009 | By Popsop Team

In response to petrolium-made vinegars, Heinz is re-affirming its commitment to use only natural, sun-ripened corn and fresh apples – never petroleum – in its popular Heinz Distilled White and Apple Cider Vinegar.

The majority of vinegar users (89 percent) said they didn’t know that their vinegar could be sourced from petroleum, while 79 percent indicated that if they discovered their vinegar was sourced from petroleum, they would switch to an all-natural vinegar.

With no current requirements to disclose ingredient sources on labels, many consumers may not be able to tell how their vinegar is made. That’s why Heinz is taking steps to raise the level of consumer awareness about all-natural vinegar choices and proudly proclaiming that Heinz Distilled White and Apple Cider Vinegars are always 100 percent all-natural.

“We realized that most consumers today don’t know that their vinegar may not be all natural and could be made from petroleum. There is a general assumption that all vinegar is made from natural ingredients, and that’s not always true,” said Eric Dahmer, Heinz Vinegar brand manager.

“That’s why Heinz’s ongoing commitment to high-quality, all-natural, pure ingredients – with a label to back it up – is a meaningful point of difference for consumers.”

In addition to a commitment to quality and all-natural ingredient sources, Heinz Vinegars are also ultra-filtered to guarantee sparkling clarity and bottled at peak freshness. For more information on where to find Heinz Vinegars and learn more about how they are made, visit www.vinegarfacts.com.

via Heinz.com

Popsop.com
Tags: food, Heinz