Robinsons’ serves up Wimbledon inspired redesign
8 May 2009 | By Popsop Team
‘In support of Robinsons’ association with Wimbledon, soft drink manufacturer Britvic has redesigned the packaging for the fruit squashes in the build up to the tennis championship.
For the first time, Robinsons’ is changing the iconic green of its arch logo to feature Wimbledon’s signature purple. The temporary redesign is built around Wimbledon’s heritage and celebrates its long-standing relationship with the brand. The adaptation of the packaging is designed to create shelf standout during the tennis season and will be supported in-store with branded fixtures and displays.
“The Robinsons – Wimbledon link has been established since 1935 and is a very familiar fit for UK consumers,” says Robinsons’ senior brand manager Mike Atkinson.
“While the range is stocked by over half of UK households, there are still profit opportunities for retailers that promote the range effectively during this key period of promotional activity.”
The brand is also running an on-pack promotion wich gives consumers a chance to win tickets to the championship as well as an opportunity to play at Wimbledon All England Tennis Club.
Popsop.com
Tags: soft drinks
