Fanta teams up with Tesco to give away designer carrier bags

12 May 2009 | By Popsop Team

Fanta has joined with Tesco and British designers Antoni & Alison to create a re-usable bag made out of recycled plastic bottles.

The bag will be given away free with the purchase of two, 2-litre bottles of Fanta or Fanta Fruit Twist while stocks last at Tesco. The campaign launches on 20 May ahead of National Recycle Week.

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The bag folds into a small pouch and features designs by Antoni & Alison that are typical of the duo’s signature designs.

The in-store activity will be supported by a press campaign. Musician VV Brown will also be involved with the promotion.

Coca-Cola Great Britain, which owns the Fanta brand, is aiming to use 25% recycled plastic in all of its plastic bottles throughout Europe by 2010.

via www.marketingmagazine.co.uk

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