B&T Design – a new name in French design

13 May 2009 | By Popsop Team

Today we’d like to introduce new design company based in France – B&T Design. It was founded by 2 design professionals - Yohan Baillet, specialized in 3d rendering, and packaging shape, and Julien Thebault, specialized in graphic design and typography.

Here are 3 projects designed by B&T Design. Please see below.

DOO

DOO is a new “smoothie” french Brand. The meaning of the name comes from the french word “doux” wich means sweet in english. We made the name shorter and easier to read. Somehow we wanted to find a funiest way to write this word and, in the same time, keeping the same pronunciation.

A B&T design, we love to work on pure and fresh design without adding stuff that overwhelm needlessly our design. We wanted these smoothies to be efficient and obvious for the consumer.

As the design is uncluttered we also wanted our flavor to be so. That’s the reason why chose 3 very simple flavors: Kiwi, Orange, and Watermelon, and we didn’t go into the mutli fruit blend.

Go!

“Go” directly comes from our R&D branch ! At B&T-design, we are not only designing packaging for our clients, we also create brands and products.

We didn’t want our blending goji juice to look like medecines, like some other juices do. At B&T design we decided to make it a “ready-to-drink” beverage and to sell it in a can package, with a cool and fresh design.