Modelo Especial to debut new General Market and Hispanic Ad campaigns

15 May 2009 | By Popsop Team

After posting double-digit growth rates last year, Modelo Especial by Crown Imports, the rich, full-flavored pilsner-style beer and No. 3 imported beer in the U.S., will debut new creative as part of a two-pronged advertising campaign in 2009.

The beer will look to build upon its growth in the general market with new :15 spots to support the beer’s first-ever online campaign, while new Spanish-language TV and radio spots will debut as part of the Hispanic campaign.

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via PRNewswire

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