WONKA re-imagines itself
20 May 2009 | By Popsop Team
Nestle USA announced at All Candy Expo in Chicago that, for the first time in nearly two decades, it is reinventing the WONKA brand and changing everything.
The “new” WONKA will feature a new logo, new packaging throughout the line, a revamped Web site, fresh advertising, never-before-seen WONKA candies and a compelling new tagline: Feed Your Imagination.
WONKA is diving deep into social media and forming new experiential partnerships, such as sponsorship of this year’s Bamboozle concert tour and festivals. WONKA shared behind-the-scenes action from the tour via Twitter and Facebook, and established a community of followers dubbed the WONKAnation.
WONKA® KAZOOZLES™ and WONKA® GUMMIES™ – will be unveiled this week at All Candy Expo.
New creative TV spots will begin airing this week, and the refreshed WONKA.com.
Popsop.com
Tags: bakery & confectionery, food, Nestle
