Diamond Standard Vodka defines new ‘Luxury Vodka’ category

20 May 2009 | By Popsop Team

Illinois-based Diamond Beverages LLC has introduced Diamond Standard Vodka, a brand that single-handedly establishes a new “luxury” category for vodka.

Utilizing the world’s most expensive filtration process (diamond filtration), and retailing for $79 per 750ml bottle, Diamond Standard Vodka was introduced this month in Florida, with states including Illinois, Nevada and California set for early this summer and a national roll-out underway over the next seven months.

Diamond Standard Vodka moves beyond the cluttered “Ultra-Premium,” category, where vodkas priced in the $30-$40 range have long lacked clear differentiation.

The world’s finest vodka deserves the finest presentation, and Diamond Standard Vodka is sold in a perfume-grade, award-winning Saverglass(TM) bottle. The quality and purity on the inside is commemorated on every bottle with a remarkable accessory, a round-cut 25mm Swarovski crystal from the CRYSTALLIZED(TM) Elements Collection. Each bottle is a collectible work of art.

For more information, or to learn the location of the nearest retail sales location, bar, restaurant or hotel serving Diamond Standard Vodka, visit www.diamondstandardvodka.com.

via PRNewswire

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Tags: alcohol drinks