Diamond Standard Vodka defines new ‘Luxury Vodka’ category

Illinois-based Diamond Beverages LLC has introduced Diamond Standard Vodka, a brand that single-handedly establishes a new “luxury” category for vodka.

Utilizing the world’s most expensive filtration process (diamond filtration), and retailing for $79 per 750ml bottle, Diamond Standard Vodka was introduced this month in Florida, with states including Illinois, Nevada and California set for early this summer and a national roll-out underway over the next seven months.

DIAMOND BEVERAGES DIAMOND STANDARD VODKA

Diamond Standard Vodka moves beyond the cluttered “Ultra-Premium,” category, where vodkas priced in the $30-$40 range have long lacked clear differentiation.

The world’s finest vodka deserves the finest presentation, and Diamond Standard Vodka is sold in a perfume-grade, award-winning Saverglass(TM) bottle. The quality and purity on the inside is commemorated on every bottle with a remarkable accessory, a round-cut 25mm Swarovski crystal from the CRYSTALLIZED(TM) Elements Collection. Each bottle is a collectible work of art.

For more information, or to learn the location of the nearest retail sales location, bar, restaurant or hotel serving Diamond Standard Vodka, visit www.diamondstandardvodka.com.

via PRNewswire

Popsop.com
20 May 2009
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