New RTD premixed cocktails launched by Diageo
21 May 2009 | By Popsop Team
Diageo has recently launched on the market of Benelux (Belgium, Netherlands, Luxemburg) the new range of RTD premixed cocktails in 25cl cans.
The four new SKUs are: Captain Morgan Spiced rum & cola, Smirnoff No 21 vodka & apple juice, Gordon’s gin & tonic and J & B whisky & cola.
For the first time premixed cocktails were launched by Diageo GB on the UK market this March.The SKU includes Morgan’s Spiced & cola, Smirnoff vodka & Schweppes tonic and Bulleit Bourbon & cola drinks. Each can contains a double measure of spirit and has 7.5% abv.
The Premix category is one of the fastest-growing drinks categories with 13% growth, according to Steve Hamilton, innovation commercialisation director at Diageo GB. He added that the cans are advertised as “convenient, classic drinks” to serve straight from the fridge in the evenings.
Popsop.com
Tags: alcohol drinks, Diageo
David Rose
6 July 2009 06:08 am
To whom it may concern July 5th o9
I would like to find out where i can purchase the Captain Morgan in the cans, (premixed) I had some inn Pheonix Arizona, Cant find in Oregon, Can I buy from you, Please let me know. Thank you, Mr,David Rose
rosedavid526@yahoo.com