HEMA by Koeweiden Postma: surprising simplicity
22 May 2009 | By Popsop Team
At the end of 2003 international retailer HEMA contacted the Dutch design firm Koeweiden Postma to ask them to design a number oа packaging for food ranges.
The agency had never designed any packaging before, but HEMA was convinced that they would succeed. The bright, exciting designs of Koeweiden Postma were exactly what HEMA had hoped for. Nearly twenty packaging lines have now been developed. Here are 2 of them.
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Tags: food, private label
