Absolut No Label: limited-edition
25 May 2009 | By Popsop Team
Swedish vodka brand Absolut is to introduce Absolut No Label – a limited-edition bottle without a label – in a bid to challenge prejudice against sexual minorities.
The presentation will be introduced in the duty free and travel retail market from June, with a global domestic launch following in September. The campaign is executed by Pernod Ricard Travel Retail, which handles the The Absolut Company brands in the global travel retail market.
The brand’s new marketing tagline runs: “In An Absolut World, There Are No Labels”, which is described as an initiative representing a completely new approach to LGBT marketing (Lesbian, Gay, Bisexual, Transgender).
“The vision from Absolut is to challenge the entire concept of labels and prejudice, in pursuit of a more diverse, vibrant and respectful world. For this purpose, Absolut introduces a unique naked bottle – one with no label, but plenty of attitude,” explained The Absolut Company Global Travel Retail Director Anders Olsson.
» Um mundo sem rótulos Vida Ordinária
26 May 2009 03:18 pm
[...] A vodca Absolut lançará a Edição Limitada “Absolut No Label” (aqui). [...]