Coca-Cola’s famous curvy contour bottle hits Philadelphia store shelves this week, and it is bigger and better than ever! The Philadelphia market is the first in the northeastern U.S. to introduce the convenient two-liter version of the iconic package. After successful pilots in Birmingham, AL and Chattanooga, TN, the curvy bottle was rolled out in several southern cities last year.
The new two-liter form of Coca-Cola’s famous package was preferred over the straight wall two-liter bottle overwhelmingly in consumer tests and offers a significant advantage beyond its classic good looks – it is also easier to hold and easier to pour.
The new Coca-Cola two-liter contour plastic bottle will be available in stores throughout the Philadelphia area beginning this week. All Coca-Cola trademark brands will be available in the new two-liter contour package, including Coca-Cola, Diet Coke, Coke Zero, Caffeine Free Coca-Cola and Caffeine Free Diet Coke.
Importantly for customers, research conducted by Coca-Cola North America (CCNA) with consumers suggests that the two-liter contour package has the potential to re-energize sparkling beverage sales in their stores as well.