Jim Beam unveiled Red Stag infused with black cherry

29 May 2009 | By Popsop Team

Bourbon drinkers have been mixing Jim Beam for years. Now, the maker of the world’s top-selling bourbon is too. Part of Illinois-based Fortune Brands Inc., Beam is preparing a national rollout of Red Stag, a specialty whiskey that infuses natural black cherry flavors into 4-year-old bourbon.

red-stag-by-jim-beam

JIM BEAM RED STAG

Adam Graber, senior brand manager for Jim Beam said Beam will be “fairly conservative” marketing Red Stag, with the biggest promotional push a sponsorship of Kid Rock’s summer concert tour.

Red Stag has a suggested retail price of $17.99 for a 750-millileter bottles.

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