French student wins ‘Cheese Futures’ packaging project

The British Cheese Board commissioned the ‘Cheese Futures’ competition to challenge and explore the current boundaries of cheese packaging, and identify what consumers might expect to see on supermarket shelves in the future. This is the first time a design initiative on this scale has been undertaken within the cheese industry.

26 students from across the globe, who are studying an MA in Industrial Design at Central Saint Martins, took part in the project. The students were tasked with reinventing traditional cheese packaging, with the winning submission created by 22-year-old Pauline Jaramillo from Paris, France.

cheese-futures-the-hug

Her concept – ‘The Hug’ (a small rucksack designed to hug a piece of fruit) – was selected as the overall winner. This simple yet effective concept was chosen because it clearly communicated the importance of portion control and the versatility of cheese as an alternative nutritional snack that can be enjoyed with fruit as part of a healthy, balanced diet.

via www.foodbev.com

Popsop.com
29 May 2009
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