Tic Tac introduces recyclable packaging

3 June 2009 | By Popsop Team

Striving to protect environment from carbon footprint, Ferrero U.S.A. has announced the roll-out of new packaging for the entire line of Tic Tac mints. The brand is now available in polypropylene packaging, a flexible material that is more readily recyclable and leaves a considerably smaller carbon footprint.

In addition, the new Tic Tac boxes, which retain the distinctive transparent packaging and sound of the “Tic Tac shake,” will carry a statement encouraging consumers to “Please Recycle” and “Be Green.”

tic_tac_recycable

As a result of the switch to polypropylene from polystyrene plastics, the brand will reduce greenhouse gas emissions by 44 percent and energy use by 34 percent. By implementing the new packaging across the entire line, Tic Tac will reduce its plastic use by 296 tons a year.

From Ferrero USA Press Release

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