New ‘Platinum’ beer by Sabmiller Rus
4 June 2009 | By Popsop Team
Late in May Sabmiller Rus, a subsidiary of leading world brewing company SABMiller plc, has launched the new addition to its light beer portfolio – “Zolotaya Bochka Platinovoye” in Kaluga.
According to Bertran van Rening, marketing director at Sabmiller Rus, this new launch should give a new push to ‘Zolotaya Bochka’ brand. The new product targets young modern consumers open for new drinking experience and tastes.
“Zolotaya Bochka Platinovoye” comes in 500 ml PET bottles with transparent labels which is completely new packaging experience for Sabmiller Rus.
Popsop.com
Tags: alcohol drinks, beer, SABMiller
