Life by Esprit perfume gets a summer makeover
5 June 2009 | By Popsop Team
Esprit, the famous ready-to-wear fashion brand originally from the United States and present in Europe, has created Groovy, Life by Esprit, a perfume designed for a young, general public clientele; this new fragrance is available in two versions, one for women and another for men.
The keynotes of this fragrance are joy, optimism and a hint of playfulness: essential values to help consumers begin the summer months with a sense of calm tranquillity.
To endow this fragrance with greater zest and panache though its packaging design, Esprit entrusted the Enjoy design agency with the task of renewing the style while simultaneously capitalizing on two powerful graphical elements: the original orange colour code and the system of stripes specific to the brand.
Accordingly, the agency set about reworking the cases with a system of bands in the form of concentric circles designed to evoke a powerful, amplifying sun. The orange colour is retained but its intensity is restyled with a view to revamping the supporting colour codes for greater visibility and impact.
For men, the orange is combined with blue while, for women, the agency chose a more intense red for greater femininity and warmth.
Groovy, Life by Esprit returns to its original values through a packaging style designed to convey all the joie de vivre that the brand seeks to express through this perfume, namely: an ideal fragrance for the summer that renews a sense of pleasure, a precious quality at this day and age!
Popsop.com
Tags: cosmetics & perfumes, Esprit
