Coca-Cola teams up with Nestle an NBC for Nestea ‘webisodes’
5 June 2009 | By Popsop Team
Beverage Partners Worldwide, joint venture by Coca-Cola North America and Nestle, is to launch a ‘webisode’ series for the Nestea brand with the technical support of NBC Universal Digital Studio.
‘Ctrl’ (the title og these web-spots) is a series by based on the Sundance short film “Ctrl Z” by Robert Kirbyson, which was awards at the film festival in 2008.
The ten-webisode series about an office clerk Stuart Barnes will be distributed this summer across a number of platforms including NBC.com, USANetwork.com, Hulu.com, mobile, Video On Demand (VOD) and gaming consoles. Additionally, a website www.ctrlzmovie.com featuring the ‘Ctrl’ instalments, branded games, photo galleries and character bios will be available.
Popsop.com
Tags: Nestea, soft drinks
