Kleenex builds Twitter hay fever map
8 June 2009 | By Popsop Team
Tissue brand Kleenex has launched an online hay fever map, which it hopes will help build a picture of hay fever sufferers across the UK.
The map uses micro blogging site Twitter, with Kleenex encouraging sufferers to send updates of the strength of their symptoms and postcode so it can identify the location.
Kleenex is asking Twitter users to add the tag ‘#atishoo’ to their updates so it can find and use them to build up a real-time picture of hay fever hot spots using a Google Maps mash-up.
Popsop.com
Tags: digital campaigns, Kimberly-Clark, Kleenex, personal care
