EDDA got the Knorr packaging redesigned
25 August 2008 | By Popsop Team
Since the beginning of July, Knorr’s Magic Aromelar has had an appetizing new look. That’s thanks to Polish branding company EDDA, which was given the task of refreshing the design for the universal granulated seasoning. Now this appealing new packaging can be seen (and practically tasted) in shops.
When approaching this project, EDDA drew inspiration from the intense aroma of fresh herbs found inside the pack — to deliver an eye-catching new design on the outside. Inspiration also came from the idea of a garden full of sunshine, abundant with natural, tasty ingredients. All of this is expressed in EDDA’s bright, inviting packaging for Knorr’s Magic Aromelar, refined through the use of elegant typography.
The Knorr re-brand is just the latest work from EDDA, which creates exciting new designs for companies all over Europe. EDDA’s success in understanding brands and the needs of its customers has led to commissions not only in Poland, but also for large multinational clients in other countries.
Popsop.com
Tags: spices
