Evian signs Elena Dementieva as an ambassador at Wimbledon 2009
9 June 2009 | By Popsop Team
Russian tennis superstar Elena Dementieva will embody the glamour and aspiration of Evian as she takes on the role of ambassador for the iconic bottled water at the world’s most prestigious grass court tennis tournament – Wimbledon.
Currently ranked number four in the women’s game, the 28-year-old Elena will represent Evian in all the most influential UK national media.
The Olympic Gold medal-winning Muscovite is the ‘perfect representative’ for Evian in the second year of its five-year engagement at the All-England Club, which will also see a GBP 750.000 media investment that is focused in the London area but will reach across the UK.
Activation will include distinctive on-pack branding and point-of-sale marketing.
Popsop.com
Tags: Evian, Russia, soft drinks, water
