Coca-Cola asks african american Teens about ‘their formula’

10 June 2009 | By Popsop Team

What’s your formula? That’s the question Coca-Cola is asking as it launches its summer program celebrating African American teens’ passion for self-expression and connectivity.

Coca-Cola is partnering with one of Black Entertainment Television’s (BET) most popular properties — music series 106 & Park — to bring the program to life.

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Beginning now and running for 13 weeks, teens tuning in to watch 106 & Park will be asked “What’s Your Formula?” Teens will be encouraged to submit video entries to www.bet.com/mycokerewards describing their “formula”…in other words, how they express themselves and what makes them unique. The winning entry will receive a trip to visit the set of 106 & Park in New York City.

The Coca-Cola Company’s Press Centre

Popsop.com
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