KFC seeks the ‘second face’ for its Grilled menu campaign
11 June 2009 | By Popsop Team
KFC‘s colonel is calling for backup. To promote its new grilled menu, KFC has teamed up with MySpace to conduct a worldwide search for the ultimate Kentucky Grilled Chicken fan.
The grand prizewinner will have a chance to become the face of the brand alongside the iconic colonel, who has represented KFC for more than 65 years.
People are invited to submit a video that demonstrates why they deserve the honor at www.myspace.com/unthinkfc, where they will vie for the title of the ultimate grilled chicken fan. MySpace users can browse all of the videos and interact with other KFC fans via an assortment of interactive games and polls.
The winner will receive a lifetime supply of grilled chicken, valued at more than $13,000, awarded in the form of KFC gift checks. They will also have a chance to represent the brand and appear in future advertisements for the 15,000-unit chain.
Draftfcb is the agency behind its current “Unthink KFC” ad campaign.
Popsop.com
Tags: fast food, food, KFC
