South African identity in Czech wines labels
Czech design studio Touch Branding was committed to create a simple and easy to remember brand name, brand identity and product label for a middle-segment wine with a South African identity though.
The name PHANT (shortened word Elephant) resonated well with the young-in-heart Czech wine drinkers and a hand-drawn elephant icon is stylized to resemble traditional South African art.
Popsop.com
11 June 2009
Tags: alcohol drinks
