NACD People’s Choice Award: pumpkin-shaped bottle
15 June 2009 | By Popsop Team
O. Berk Company and Bath and Body Works won this years’ NACD People’s Choice Award for a 3-headed pumpkin-shape bottle packaging for a hand soap.
Each year, Bath & Body Works produces figural bottles for various holidays to stimulate sales. Usually it is a simple pumpkin, ghost, bat, or other single-faced bottle.
In 2008, Bath & Body Works challenged its packaging supplier to produce a multifaced bottle for hand soap. It succeeded in blowing a high-definition bottle with the illusion of three separate pumpkins, each enhanced by pad printing to highlight facial features.
Popsop.com
Tags: personal care, soap
