Coke launches first national ad campaign for Glaceau Vitaminwater
16 June 2009 | By Popsop Team
Coca-Cola Great Britain launches its first national advertising campaign for the functional enhanced Glaceau Vitaminwater since it was represented on the market a year ago.
An outdoor campaign will run at numerous locations including the largest digital screen in Europe at Liverpool Street Station and the largest backlight site in Europe at Clapham Junction. The campaign embodies the bright colours found on the labels and sence of harmony which builds a brand personality.
There will also be a digital outdoor brand’s activities: at 16 key stations across UK during the rush hour periods Coca-Cola will send targeted messages to individual consumers in locations in real time through Bluetooth.
The Coca-Cola Company acquired the brand two years ago and launched it in GB in May 2008.
Popsop.com
Tags: Coca-Cola, soft drinks, water
Jake
18 June 2009 07:52 pm
Interesting article on VitaminWater branding and marketing that I read a little earlier today:
http://onthebutton.wordpress.com/2009/06/18/vitamin-water/
…they definitely know what they’re doing.