Unilever and World Heart Federation announce new initiative
16 June 2009 | By Popsop Team
Unilever and the World Heart Federation announce a joint initiative to promote awareness of Heart Age – a new, personally motivating way of expressing an individual’s risk of developing heart disease and stroke.
Heart Age, based on the well-established and highly respected Framingham Risk Score, uses standard risk factors for heart disease or stroke (such as age, weight, gender, cholesterol, blood pressure and smoking) to estimate your ‘Heart Age’, which could be higher than your chronological age if your personal CVD risk factors are high.
Unilever has built on the concept of Heart Age and developed an accurate and simple online tool to enable people to find out their own Heart Age and for health professionals to better engage their patients in their own heart health.
After piloting the Heart Age Tool in 18 countries, Unilever has developed it further, adding a tailored heart health plan to guide and motivate people to make lifelong changes to their diet and lifestyle that can help reduce their personal cardiovascular disease risk factors.
Popsop.com
Tags: food, household detergents, personal care, social project, Unilever
