Pearlfisher designs new beauty brand GREEN & SPRING
16 June 2009 | By Popsop Team
Pearlfisher has designed a new luxury beauty brand: GREEN & SPRING. The brief was to work with A Curious Group of Hotels (which includes Cowley Manor and its C.Side spa in the Cotswolds, L’Hotel and Le Restaurant on the Left Bank in Paris, and The Corner Club, a private members’ club in the centre of Oxford) to launch a new retail beauty range.
The GREEN & SPRING collection is a new, natural bath and body range of handmade products inspired by the idyllic English countryside and above all the spectacular C.Side spa and Cowley Manor estate in Gloucestershire.
The design needed to work within this framework to capture the magic and uniqueness of the product and focuses on the countryside and namely the birds that can be spotted within the British Isles.
Each product, within the three ranges, is characterised by an individual British bird and segmented by individual colour palettes that are directly linked to the emotions associated with them. The ‘Indulging’ products are inspired by warming hues of reds, pinks and oranges, the ‘Relaxing’ products focus on softer and more romantic shades such as purples and greys with the ‘Revitalising’ range engaging the senses with zesty yellows and greens.
The front of pack copy forms part of the design story and highlights the key ingredients and their benefits for each product, bringing a ‘poetic clarity’ to the overall visual world of GREEN & SPRING.
Jessica Frankopan, Owner of A Curious Group of Hotels, commented, “We were really excited to work with Pearlfisher and they totally delivered on our brief in an original and innovative way. We are delighted with the end result and think that our GREEN & SPRING products look fantastic.”
The bath and body range of GREEN & SPRING launched in June 2009 exclusively with Liberty and online at www.greenandspring.com.
Popsop.com
Tags: personal care
