Tropicana launches ‘Get Your Fruit On!’ campaign

17 June 2009 | By Popsop Team

This summer Tropicana Products, Inc., a division of PepsiCo, Inc. is encouraging people (especially kids and teens) to “Get Your Fruit On!” with Tropicana Pure Premium orange juice starting the National Fruit and Vegetable Month.

As a part of this campaign Tropicana will donate up to a quarter million fruit servings of orange juice to USDA’s Summer and School Food Service Program for 2 millions kids in more than 31 000 cities across the country.

Following a donation to the USDA Summer Food Service Program, the first 5,000 people who visit Tropicana.com and pledge to “Get Their Fruit On!” – a commitment to increase their fruit intake – will receive a coupon for a free 64-ounce carton of Tropicana Pure Premium to get started on their fruit goals.

For each of these 5,000 pledges, Tropicana will contribute 16 fruit servings of orange juice to the USDA School Breakfast Program in the continuing effort to get more fruits in children’s diets at the start of each day.

To view some helpful tips and ideas for how to “get your fruit on,” visit Tropicana.com.

Popsop.com
Tags: food, juice, PepsiCo, soft drinks, Tropicana