Diageo buys cocktail mixer maker Stirrings

17 June 2009 | By Popsop Team

Diageo, the world’s leading spirits, beer and wine company is pleased to announce that it will increase its investment of Stirrings, LLC, makers of Stirrings, a premium cocktail mixer portfolio to 100 percent. In 2007, Diageo made a 20 percent minority investment in Stirrings.

As a result of the acquisition, the marketing of the Stirrings brands will be integrated into Diageo and the Stirrings brands will join all Diageo brands in its distributor houses across the country.

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Stirrings was established in 1997 by entrepreneurs Gil Maclean and Bill Creelman, both of whom will remain as consultants to the Stirrings business.

The Stirrings portfolio consists of over 50 products such as premium mixers (Mojito, Cosmopolitan, Margarita, Pomegranate Martini), Rimmer brand cocktail garnishes (Margarita Salt, Pomegranate, Cosmopolitan), and classic bar ingredients (Dirty Martini, Grenadine, Blood Orange, Bitters).

via PRNewswire

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