Kit Kat Mail wins Media Lions Grand Prix in Cannes

24 June 2009 | By Popsop Team

Kit Kat Mail was a promotional campaign, launched by Nestle Japan and JWT agency in April 2008, yesterday won the Grand Prix in media category of Cannes Lions festival.

The idea of this campaign is based on the brand name, as Kit Kat sounds in Japanese like “kitto katsu” (and means ‘sure I’ll win’). Thus Kit Kat Japan invented a special ‘postal parcel’ packaging with a postcard, where the address and a message can be filled. Consumers can send this ‘sweet gift’ through postal mail. Delivery is free ( actually it is included in the price of the bar already).

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Credits:

Senior Creative Director: Eisaku Sekihashi
Senior Account Planning Director: Kiyoshi Usami
Art Director: Shizu Yamada
Copywriter: Midori Usui
Account Director:Yasuhiko Yuasa
Account Executive: Yuki Nakamura
Chief Producer: Naoya Takahashi
Producer: Maemi Kobayashi

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