“I Love Eco” – Swedish package design by Identity Works

8 September 2008 | By Popsop Team

Leading Swedish retailer ICA Group, taking into account popular ‘healthy eating’ trend, introduced the organic food brand “I love eco” this year.

The package design clearly expresses the basic messages of brand communication: simplicity, naturalness and health. Pure white background of the packaging is harmoniously combined with the original logo and illustrations of fresh vegetables and fruit. Design by Swedish agency Identity Works.

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