Lipton Tea continues sustainable practice
19 June 2009 | By Popsop Team
Lipton Tea, owned by Unilever company, proves again its commitment to sustainability. Starting this spring, on select Lipton Tea products packaging across the United States will appear the Rainforest Alliance-certified seal.
The majority of Lipton’s tea bag packages sold in the US will carry the Rainforest Alliance Certified seal by the end of 2010. The brand’s long-term goal is to have all of the tea for its tea bags – globally – sourced from Rainforest Alliance Certified estates by 2015.
To mark the launch of Rainforest Alliance-certified products in the United States, Lipton is also partnering with National Geographic to create custom content documenting the brand’s journey and commitment to sustainability.
The content, created by National Geographic, includes still photography as well as four videos produced by National Geographic Digital Media featuring National Geographic Television journalist Boyd Matson, who traveled to Kenya this spring to document the sustainability practices of the Lipton Tea Estate in Kericho.
The custom content will be included in a National Geographic online community at http://www.nationalgeographic.com/lipton. It also will be distributed on a number of National Geographic platforms, such as the National Geographic Channel, Facebook, Twitter, print, direct marketing and customized Nat Geo Mobile iPhone game applications, along with liptont.com.
Popsop.com
Tags: coffee and tea, food, household detergents, Lipton, personal care, soft drinks, Unilever
