Pernod Ricard launches Beefeater 24 educational events
29 June 2009 | By Popsop Team
Pernod Ricard’s whisky and gin unit Chivas Brothers has starting in US special series of promotional educational events for Beefeater 24, a super premium extension to its Beefeater gin brand, launched last year.
The company recently held 2 seminars in New York and San Franscisco devoted to gin and mixing art. It used these events as the launch pad for the brand.
Those events were aimed at the trade and media guests potentilly interested in representing the Beefeater 24.
Popsop.com
Tags: alcohol drinks, Beefeater, gin, Pernod Ricard
