Cadbury revampes chocolate bars with new ‘retro’ packaging
29 June 2009 | By Popsop Team
Cadbury UK has relaunched the Curly Wurly, Fudge, Chomp and Freddo chocolate bars with new ‘retro looking’ packaging designs by Slice Design.
OLD PACKAGING DESIGN
The new packs are inspired by old original designs going back to the ‘last century’.
Fudge is the oldest brand having been launched in 1948. Curly Wurly was then introduced in 1971, Freddo in 1973 and finally Chomp in 1989.
The agency had been hired to the account earlier this year following a pitch process against two undislclosed agencies.
Alan Gilbody (slice design)
1 July 2009 05:24 pm
These are not our pack designs! The last century?? Eh?